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PALMA
SOCIAL

Good drinks. Good company.

A Mediterranean all-day café and cocktail bar built around sunlight, generosity, conversation, and a visual identity that never takes itself too seriously.

ServicesBranding · Print · Social · Web Design
RoleCreative Direction · Design
ProjectSelf-Initiated Concept
PALMA SOCIAL sunlit hospitality brand scene
MEET
YOU IN
THE SUN.
01 / Brand Idea

Hospitality should
feel alive.

PALMA SOCIAL was imagined as the kind of place that works at 9AM and 11PM: espresso in the morning, lunch in the sun, cocktails after dark. The identity needed enough personality to carry that entire day without becoming kitsch.

Vibrant

Bold energy and a lively atmosphere.

Social

Designed around connection, conversation, and good times.

Sunlit

Warmth, ease, and Mediterranean optimism.

Playful

Unexpected details without taking the brand too seriously.

02 / Identity System

Big type.
Warm color.
Zero stiffness.

The wordmark is intentionally oversized and friendly, paired with cobalt blue accents, simple icons, and a palm motif that can shift from polished to playful depending on the application.

PALMA SOCIAL brand identity presentation
~~~~~~~

Come for the coffee.
Stay for the spritz.
Leave with a story.

03 / Brand Applications

Built for the table,
the street, and the feed.

Menus, cups, coasters, bags, signage, matchbooks, and printed collateral all use the same core system while feeling slightly different in scale and attitude.

PALMA SOCIAL menus, cups, bags, coasters and signage
ALL DAYCOCKTAILSSMALL PLATES
04 / Campaign

Meet you
in the sun.

Campaign graphics push the identity louder: oversized type, punchy cobalt, tomato red, simple illustrations, and sun-drenched photography.

PALMA SOCIAL campaign poster
PALMA SOCIAL campaign imagery
05 / Digital Experience

Useful enough to book a table.
Fun enough to explore.

The website turns the brand system into an energetic hospitality experience with oversized identity moments, menu highlights, events, social content, and clear reservation paths.

PALMA SOCIAL website design
PALMA SOCIAL full homepage concept
Digital principles
  • Menu and booking access without losing personality
  • Bold brand moments balanced by simple utility
  • Social content treated as part of the visual system
  • Flexible modules for food, drinks, events, and community
06 / Brand System

One identity.
A full day of moods.

PALMA SOCIAL can feel relaxed in the morning, energetic at lunch, and louder at night without changing who it is.

AMEspresso · Bakery · Calm energy
PMLunch · Spritz · Social rhythm
LATECocktails · Music · Louder graphics
Concept Project / Self-Initiated

A brand made
for being together.

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